Creation begins with inspiration. Dana Al-Nafisi is influenced by everything from the natural environment to art to fashion, which is then translated into sketches and mood boards. The designer pays special attention to detail, shape, and form, and infuses her concepts with movement, asymmetry, and volume.

Each DANAFISI creation is the result of countless hours of craftsmanship by the goldsmith, stone setters, and jewelers. There are no limits on the process, which entails experimentation with size, color scheme, and gem choices to achieve the ideal expression for each concept.

Special care is taken to ensure that a high level of consistency is maintained in the formation process, with emphasis placed on refinement, wearability, and style.

DANAFISI endeavors to achieve full customer satisfaction by creating high quality pieces in a daring and sophisticated style.