DANAFISI was born in 2007 out of a passion for luxurious jewelry, uncompromising craftsmanship, and a simple and elegant vision.

The brand had local beginnings, with designer, Dana Al-Nafisi, participating in solo and group exhibitions to present her pieces, which quickly captured the attention of local clientele. In 2011, Dana set her sights internationally, participating in Eclat de Mode (Paris) that same year followed by the International Jewelry Show (London) in 2012. The resultant exposure led to an invitation to show her pieces at the Golden Globes (Los Angeles, USA) in 2013. The same year saw her pieces featured at Harrods where they remain available.

2014 has seen further exposure of the brand when it was selected and featured in The Rolls-Royce Enthusiasts’ Club Yearbook 2014. The accompanying launch event took place in London. In May, DANAFISI was chosen to be worn by several celebrities at the 67th annual Cannes Film Festival. In addition, Lambert Wilson, Master of Ceremonies at the festival, opted to wear DANAFISI cufflinks. The success at Cannes was followed by participation in the JCK Las Vegas 2014 jewelry show.